Report: Apple to bring Amazon Prime Video to Apple TV

Here's the scoop from John Paczkowski over at Buzzfeed:

Sources in position to know tell BuzzFeed News that Amazon's Prime video app — long absent from Apple TV — is indeed headed to Apple's diminutive set-top box. Apple plans to announce Amazon Prime video's impending arrive to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5 in San Jose, CA. A source familiar with the companies' thinking say the app is expected to go live this summer, but cautioned that the hard launch date might change. Amazon had previously declined to even submit a Prime Video app for inclusion in Apple's Apple TV App Store, despite Apple's "all are welcome" proclamations.

If the reports are true this is a win-win-win scenario. Apple gets to sell their product on the biggest marketplace in the world, Amazon will have one of its prime services on the Apple Store, and the consumer has one less reason to have their credit card tied to an iTunes account. I've been waiting to buy an Apple TV for years, because I knew that - eventually - the two internet giants would wise up and realize how much easy money they were missing out on not working together on this. 

I have to wonder if a deal like this could give Amazon the leverage to force Google to allow Amazon Prime on Chromecast. It was over a year ago that Amazon stopped selling both AppleTV and Chomecast because the devices did not support Amazon Prime Video. Now that Prime TV has really taken off, with a drove of highly rated shows of its own, I can see the extra incentive to get other hardware makers to carry their service. 

We'll have to wait and see if this rumor comes true, but having all of the major Video On Demand services in one place is a big deal to the droves of chord cutters who are looking for a perfect set-top box to replace their cablebox.