“I think we do have a shot,” he told the council, “of building the best office building in the world.” What he didn’t tell them—during what none of them could have known would be his last public appearance—is that he was not just planning a new campus for the company he cofounded, built, left, returned to, and ultimately saved from extinction. Through this new headquarters, Steve Jobs was planning the future of Apple itself—a future beyond him and, ultimately, beyond any of us.
Steve Levy writing about Apple's new campus, and how it is so intertwined with the legacy its architect wanted to leave behind. Levy was recently given a tour of the new campus, and you can tell throughout the piece that he is both awed and befuddled by what he sees.
For the next two hours, Ive and Whisenhunt walk me through other parts of the building and the grounds. They describe the level of attention devoted to every detail, the willingness to search the earth for the right materials, and the obstacles overcome to achieve perfection, all of which would make sense for an actual Apple consumer product, where production expenses could be amortized over millions of units. But the Ring is a 2.8-million-square-foot one-off, eight years in the making and with a customer base of 12,000. How can anyone justify this spectacular effort?
“It’s frustrating to talk about this building in terms of absurd, large numbers,” Ive says. “It makes for an impressive statistic, but you don’t live in an impressive statistic. While it is a technical marvel to make glass at this scale, that’s not the achievement. The achievement is to make a building where so many people can connect and collaborate and walk and talk.” The value, he argues, is not what went into the building. It’s what will come out.
I can't read that second paragraph paragraph without hearing Ive's soft-spoken, British voice and at least believe that he is being absolutely sincere. Apple's new headquarters is rumored to cost $5 billion, so in a way it is the ultimate example of the company's ethos - never compromise on price at the expense design and functionality.